TIFFANY

CRUZ

Graphic Design & Marketing Professional
“The best marketing doesn't feel like marketing.”  
- Tom Fishburne
 

PROJECTS

A logo design concept for the city of  Kyoto in Japan. This logo was developed to promote the city and encourage tourism. The logo ideally would be printed on merch that would be placed in souvenir shops. This logo was an Addy 

award winner for Inland Empire’s 

2018 competition.

GLAM DOLL​

Branding & Package Design

A package design concept. The logo, color palette and packaging were designed to create a well developed cosmetic branding concept. The logo and color palette would ideally be used on the conceptual brand’s cosmetic packaging placed in department stores and other locations where cosmetic products are sold.

LAUGHING DOG

Branding & Package Design

Another package design concept developed for a conceptual brewery. The logo palette and slogan, “Fetchingly Good Brew” were developed to be printed on all of the brand’s packaging. These brewery products would be ideally placed in novelty brew shops.

DUCT CRAWLERS

Branding & Web Design

A full branding of a Redlands based kitchen 

exhaust maintenance company in collaboration 

with RamiroRiveraThe logo, color palette and 

slogan, “Don’t Be A Schmuck Call The Duck” 

and marketing content were developed and 

placed on all of the brand’s marketing materials.

Furthermore, a fully responsive website was

designed that functions fluidly on multiple

browsing platforms. 

H2LOVE

Marketing Campaign & Material Layout

A comprehensive layout of promotional materials was designed using marketing content and pre-designed logo and palette from the well-known H2Love special interest organization. All of these materials were designed and developed for a conceptual campaign that would ideally increase awareness to the organizations mission.

SIGNAGE

Poster, Flyer, Menu Design & More

A compilation of promotional and menu signage designed and developed to function across multiple print and digital platforms for my current employer, a global corporate food service corporation. This includes station signage ,menu flyers, posters, as well as digital menu displays and special promotion campaigns.

 
 
 
 
 
 
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© 2018 by Tiffany Calles