Branding & Package Design

Project Summary:  

In this project I developed a new brand and creative package design for a cosmetic line. The package was intended to be be unique to competitors within its market in both practicality as well as in its aesthetic 

appeal.

 

Target Audience:  

Marketing concepts will target individuals interested in beauty cosmetics, who are also in touch with their inner child.

 

Desired Message & Tone:  

The message and tone will be one that inspires self-love and creativity through self 

expression.

 

Look and Feel:  

The packaging will be fun and playful, while maintaining a level of sophistication that 

implies quality to the consumer.