Branding & Package Design
In this project I developed a new creative package design for Laughing Dog Brewery that will expand the company’s possibilities for product placement
and overall target market.
Marketing concepts will target individuals over 21 years of age interested in
exploring their pallet through craft brew. These individuals are adventurous, fun, outgoing and have a taste for novelty in their product selection.
Desired Message & Tone:
Laughing Dog Beer brewery offers a variety of fun and unique blends.
The message and tone will be one that is inviting, warm and friendly, while
maintaining its overall image of product sophistication.
Look and Feel:
Encased in a mason jar, the packaging will resemble the old beer stein that
is popular amongst craft brew lovers. The labeling will be inspired by
vintage brew designs ,but carried out with a contemporary twist.